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e-Business / e-Shopping Applications
level of course unit
2. Study cycle, MasterLearning outcomes of course unit
The following learning outcomes are developed in the course:
- Students know the functionalities and specifics of electronic markets.
- Students know key technologies that are used in the context of electronic markets.
- Students are familiar with the current common tools for operating an electronic market.
- Students can compare tools with regard to their suitability.
- Students can use the above-mentioned tools to solve a given problem.
- Students know the functionalities and specifics of electronic markets.
- Students know key technologies that are used in the context of electronic markets.
- Students are familiar with the current common tools for operating an electronic market.
- Students can compare tools with regard to their suitability.
- Students can use the above-mentioned tools to solve a given problem.
prerequisites and co-requisites
not applicable
course contents
The following contents will be discussed in the lecture:
- Digital markets and how they work
- Business models in digital markets
- Differences between traditional and digital business models
- E-business infrastructures (e.g. backend, middleware, frontend)
- E-business frameworks (e.g. established shop systems)
- Digital markets and how they work
- Business models in digital markets
- Differences between traditional and digital business models
- E-business infrastructures (e.g. backend, middleware, frontend)
- E-business frameworks (e.g. established shop systems)
recommended or required reading
PRIMARY LITERATURE:
- Meier, A.; Stormer, H. (2012): eBusiness & eCommerce: Management der digitalen Wertschöpfungskette (Ed. 3), Springer, Berlin (ISBN: 978-3-642-29801-1)
- Bocij, P. (2019): E-Business: Technology, Strategy and Management (Ed. 1), Routledge, Lon-don (ISBN: 978-0415532327)
- Meier, A.; Stormer, H. (2012): eBusiness & eCommerce: Management der digitalen Wertschöpfungskette (Ed. 3), Springer, Berlin (ISBN: 978-3-642-29801-1)
- Bocij, P. (2019): E-Business: Technology, Strategy and Management (Ed. 1), Routledge, Lon-don (ISBN: 978-0415532327)
assessment methods and criteria
Written exam
language of instruction
Germannumber of ECTS credits allocated
4eLearning quota in percent
15course-hours-per-week (chw)
2planned learning activities and teaching methods
The following methods are used:
- Lecture with discussion
- Interactive workshop
- Lecture with discussion
- Interactive workshop
