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Marketing Lab
level of course unit
2. Study cycle, MasterLearning outcomes of course unit
The students:
• gain insights into marketing issues through close contact with practice (in the form of actual marketing problems or in the form of case studies).
• are able to call up their marketing and business knowledge related to a specific question and apply it to a marketing problem in a target-oriented way.
• can also integrate the knowledge of a larger group (students) and therefore participate in problem solving.
• gain insights into marketing issues through close contact with practice (in the form of actual marketing problems or in the form of case studies).
• are able to call up their marketing and business knowledge related to a specific question and apply it to a marketing problem in a target-oriented way.
• can also integrate the knowledge of a larger group (students) and therefore participate in problem solving.
prerequisites and co-requisites
3rd semester: Specialization in International Marketing Management course of the first year
course contents
• Identify, assess and focus on marketing issues in the corporate context
• Analyze the problem situation and work out possible solutions
• Plan and organize the internal procedures in a consulting team to answer the marketing question
• Solve the problem and present the solution
• Analyze the problem situation and work out possible solutions
• Plan and organize the internal procedures in a consulting team to answer the marketing question
• Solve the problem and present the solution
recommended or required reading
• Suitable literature from the reference library for the respective question
• Suitable articles from full text databases
• Relevant statistics from Statista
• Suitable articles from full text databases
• Relevant statistics from Statista
assessment methods and criteria
Term paper, presentation
language of instruction
Englishnumber of ECTS credits allocated
3eLearning quota in percent
15course-hours-per-week (chw)
1.5planned learning activities and teaching methods
Blended Learning
