International Business Studies FT
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Marketing Lab

level of course unit

2. Study cycle, Master

Learning outcomes of course unit

The students:
• gain insights into marketing issues through close contact with practice (in the form of actual marketing problems or in the form of case studies).
• are able to call up their marketing and business knowledge related to a specific question and apply it to a marketing problem in a target-oriented way.
• can also integrate the knowledge of a larger group (students) and therefore participate in problem solving.

prerequisites and co-requisites

3rd semester: Specialization in International Marketing Management course of the first year

course contents

• Identify, assess and focus on marketing issues in the corporate context
• Analyze the problem situation and work out possible solutions
• Plan and organize the internal procedures in a consulting team to answer the marketing question
• Solve the problem and present the solution

recommended or required reading

• Suitable literature from the reference library for the respective question
• Suitable articles from full text databases
• Relevant statistics from Statista

assessment methods and criteria

Term paper, presentation

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

Blended Learning

semester/trimester when the course unit is delivered


name of lecturer(s)

Prof. (FH) Dr. Peter Dietrich

course unit code


type of course unit

integrated lecture

mode of delivery

Compulsory elective

work placement(s)