International Cultural Management

level of course unit

first cycle, Master

Learning outcomes of course unit

Upon completion of this course students will be able to:
- assess the innovation potential of artistic production for society
- analyze decision-making processes in cultural management and their relation to economy, politics and education
- distinguish between public institutions and the creative industries
- distinguish between legal frameworks, funding structures and organizational forms of cultural organizations
- describe the relationship between audiences and cultural organizations
- implement audience development into cultural organizations

prerequisites and co-requisites

not applicable

course contents

- Art as a model for management in general
- Freedom of art and the diversity of democratic discourse
- Public, non-profit and for-profit cultural organizations
- Creativity and innovation in the creative industries
- Public-private partnerships in cultural management
- Potentials and problems of world heritage sites
- Audience research and audience development

recommended or required reading

Bollo, A.; Da Milano, C.; Gariboldi, A., & Torch, C. (2017). Study on Audience Development. How to place audiences at the center of cultural organizations. Brussels: European Union.
Küpers, W.; Sonnenburg, S.; Zierold, M. (eds.) (2017). Rethinking Management. Perspectives and Impacts of Cultural Turns and Beyond, Wiesbaden: Springer.
Carnwarth, J. D.; Brown, A. S., (2014), Understanding the Values and Impacts of Cultural Experiences. London: Arts Council of England.
International Journal of Arts Management

The Journal of Arts Management, Law, and Society