Contemporary Issues in Sports Communication (WP)
Niveau der Lehrveranstaltung/des Moduls laut Lehrplan
first cycle, Master
Lernergebnisse der Lehrveranstaltung/des Moduls
Students:
- know about the wide-ranging influence and presence of communications in the sports industry.
- can critically reflect on the complexity and breadth of communication in the sports sector by using a variety of paradigms and multiple disciplinary, theoretical and practical lenses.
- have an understanding of how communication influences sport events settings, important stakeholders and other areas of the sports industry.
- are able to use sports communication theories to explain sport-specific phenomena.
Voraussetzungen laut Lehrplan
not applicable
Lehrinhalte
- Major communication theories and conceptual aspects in sports management studies
- Sport as a communication system and sports media organizations
- Athlete – media communication, sport fandom and fan culture in the digital world
- Major challenges in sports communication, future media formats and trends
empfohlene Fachliteratur
Billings, A. C., Butterworth, M. L., & Turman, P. D. (2017). Communication and sport: Surveying the field. London: Sage.
Pedersen, P. M. (2013). Routledge handbook of sport communication. New York: Routledge.
Pedersen, P. M., Laucella, P. C., Kian, E., & Geurin, A. N. (2016). Strategic sport communication. Champaign, IL: Human Kinetics.
Journals:
Communication & Sport
International Journal of Sport Communication
Journal of Sport Communication
Sport Management Review
Bewertungsmethoden und -kriterien
presentation, academic paper
Unterrichtssprache
Englisch
Anzahl der zugewiesenen ECTS-Credits
5
eLearning Anteil in Prozent
25
Semesterwochenstunden (SWS)
2
geplante Lehr- und Lernmethoden
seminar
Semester/Trimester, in dem die Lehrveranstaltung/das Modul angeboten wird
3
Name des/der Vortragenden
Team SCEM
empfohlene optionale Programmeinheiten
keine
Kennzahl der Lehrveranstaltungen/des Moduls
vz.OMS.2
Art der Lehrveranstaltung/des Moduls
Seminar, Diplomandenseminar, Praktkumsbegleitendes Seminar
Art der Lehrveranstaltung
Pflichtfach
Praktikum/Praktika
not applicable