International Business Studies PT
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Digital Transformation & Artificial Intelligence I: Basics & Tools

level of course unit

1. Study cycle, Bachelor

Learning outcomes of course unit

The students:
• know the basics and basic concepts of digitization (with corresponding cross-reference to economics).
• gain an overview of the most important topics and theories of digitization.
• recognise the interrelationships and have a basic understanding of how digitization affects the economy.
• are skilled in the initial applications of digital management to their own company.
• develop an active interest in digitization and can place it in a broader context (i.e. not just technology or IT).

prerequisites and co-requisites


course contents

• Introduction and history of the development of digitization
• Basic concepts and basic theories of digitization
• Overview of the factors influencing Markets & Companies through digitization
• First digital application and implementation methods in a business context
• Overview of the connections between digitization and classical business-related management functions (marketing, sales, HR, RandD, etc.)

recommended or required reading

• Hoffmeister, Christian: Digital Business Modelling. Hanser (latest edition)
• Urbach, Nils; Röglinger, Maximilian (publisher): Digitalization Cases: How Organiza-tions Rethink Their Business for the Digital Age. Springer (latest edition)
• 1-2 current articles from professional journals

assessment methods and criteria


language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

Blended Learning

semester/trimester when the course unit is delivered


name of lecturer(s)

Prof. (FH) Dr. Peter Dietrich

course unit code


type of course unit

integrated lecture

mode of delivery


work placement(s)