International Business Studies PT
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Exploratory research methods

level of course unit

1. Study cycle, Bachelor

Learning outcomes of course unit

The students are able to:
• describe the basic methodological approaches in the social sciences and to orien-tate their own research projects accordingly.
• designate qualitative data collection procedures and implement them independent-ly.
• create questionnaires based on theoretical concepts and conduct and evaluate interviews and group discussions
• discuss the potential/limitations of qualitative methods and relate them to quantita-tive methods.
• assess the possible combinations of qualitative and quantitative methods and im-plement them in practice.

prerequisites and co-requisites

English version will be available soon

course contents

• Basic principles of qualitative social research
• Survey methods in qualitative interviewing and observation
• Qualitative selection procedures and content analysis
• Group discussion and interviewing
• Combination of methods

recommended or required reading

• Buber, Renate; Holzmüller, Hartmut: Qualitative Marktforschung: Konzepte - Methoden – Analysen. Gabler Verlag (in the current edition)
• Flick, Uwe: Qualitative Sozialforschung. Eine Einführung. Rowohlt Taschenbuchverlag. (in the current edition)
• Lamnek, Siegfried; Krell, Claudia: Qualitative Sozialforschung. Beltz Verlag. (in the current edition)
• Mayring, Philipp: Einführung in die qualitative Sozialforschung. Beltz (in the current edition)

assessment methods and criteria


language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

Blended Learning

semester/trimester when the course unit is delivered


name of lecturer(s)

Prof. (FH) Dr. Peter Dietrich

course unit code


type of course unit

integrated lecture

mode of delivery