Marketing & Communication Management FT
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level of course unit

English version will be available soon

Learning outcomes of course unit

The students can apply their acquired knowledge in professional practice. Both the understanding of processes in the professional environment and the implementation and solution of a project are learned (practical competence). Arguments, problem solutions and strategies independently (problem-solving competence) can be independently worked out and further developed. In addition, they deepen, further develop and profitably implement the knowledge of communication with superiors, employees and colleagues (social competence).

prerequisites and co-requisites

basic subjects

course contents

• Supplementing the theoretical knowledge of the students with practical activities and questions of commercial law in practice.
• At least 500 working hours at an external company with full employment.
• The internship ensures that the students are able to find their way around when they start their professional life and gain confidence in the implementation of their acquired knowledge through the experience they have already gained.
• Processes, workflows and situations in the professional environment should be learned and understood.
• Support of the students during their internship: Reflection, discussion of problems and success stories.

recommended or required reading

• Brenner, D. (2007). Schön, dass Sie da sind!: Karrierestart nach dem Studium. BW Verlag.

assessment methods and criteria

Written internship report

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods


semester/trimester when the course unit is delivered


name of lecturer(s)

English version will be available soon

course unit code


type of course unit


mode of delivery


work placement(s)