Curriculum
Course
Semester (ECTS)
| international competence | 1 | 2 | 3 | 4 | 5 | 6 |
|---|---|---|---|---|---|---|
| Study Trip(E) | 3,0 |
| social skills | 1 | 2 | 3 | 4 | 5 | 6 |
|---|---|---|---|---|---|---|
| Projektmanagement | 2,0 | |||||
| Business English I | 6,0 | |||||
| Presentation Techniques | 2,0 | |||||
| Teambuilding | 1,0 | |||||
| Business English II | 6,0 | |||||
| Practical Project 1 | 4,0 | |||||
| Practical Project 2 | 4,0 | |||||
| Management Techniques | 5,0 | |||||
| Team- & Conflict Management | 5,0 |
| Practice transfer & empiricism | 1 | 2 | 3 | 4 | 5 | 6 |
|---|---|---|---|---|---|---|
| Market Research | 4,0 | |||||
| Academic Research | 3,0 | |||||
| Marketing Consolidation | 5,0 | |||||
| Bachelorarbeitsseminar | 10,0 | |||||
| Internship | 8,0 | |||||
| Marketing Competence | 6,0 |
| Business and Management | 1 | 2 | 3 | 4 | 5 | 6 |
|---|---|---|---|---|---|---|
| Introduction to Accounting and Finance | 4,0 | |||||
| Introduction law | 3,0 | |||||
| Introduction to VWL | 2,0 | |||||
| Introduction to BWL | 2,0 | |||||
| Strategic Management(E) | 5,0 |
| Communications | 1 | 2 | 3 | 4 | 5 | 6 |
|---|---|---|---|---|---|---|
| Communication Theory | 4,0 | |||||
| Media Theory | 4,0 | |||||
| Media Esthetics | 4,0 | |||||
| Media Literacy(E) | 6,0 | |||||
| Media Landscape | 5,0 | |||||
| Disciplines of Corporate Communications | 4,0 | |||||
| Media Relations | 4,0 | |||||
| Corporate Communications & PR | 4,0 | |||||
| Digital Communication | 6,0 |
| Creativity & Innovation | 1 | 2 | 3 | 4 | 5 | 6 |
|---|---|---|---|---|---|---|
| Content Creation | 5,0 | |||||
| Content Creation(E) | 4,0 |
| Marketing | 1 | 2 | 3 | 4 | 5 | 6 |
|---|---|---|---|---|---|---|
| Strategic Marketing & Marketing Planning | 4,0 | |||||
| Advertising Psychology | 4,0 | |||||
| Branding & Positioning(E) | 4,0 | |||||
| Advertising & Media Planning | 5,0 | |||||
| Service Management | 4,0 | |||||
| Marketing Management & Controlling | 4,0 | |||||
| Online Marketing(E) | 5,0 | |||||
| Product Development & Service Design | 5,0 | |||||
| Omnichannel Marketing Communication | 5,0 |
| General Overview | 1 | 2 | 3 | 4 | 5 | 6 |
|---|---|---|---|---|---|---|
| ECTS Credits* | 30 | 30 | 30 | 30 | 30 | 30 |
(E) Courses in English
* ECTS: European Credit Transfer System, amount of work for students per lecture (1 ECTS = 25 h.)
A professional internship is compulsory without proof of relevant current employment.
Marketing Specialization: 3 specializations to choose from.
Additional costs may be incurred for selected courses.
Study regulations
Marketing & Communication Management, ft & pt
Study regulations since October 12, 2022, start study year 2023/24
