Sports, Culture & Event Management FT
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Occupational profiles of graduates

Graduates of the Sports, Culture and Event Management degree program find job opportunities in the followingsports fields:

  • Sports marketing/sports communication agencies
  • Marketing departments of companies
  • Sports consulting agencies
  • Sporting goods industry and trade
  • Professional sport
  • Olympic training centers

They realize marketing concepts for sports goods, are project managers and coordinators, advise their customers, coordinate and organize professional sports events, are team managers and are responsible for talent scouting and talent promotion. They are specialists in setting up and coordinating sponsoring and fundraising.

In the cultural field, the graduates work as managers of cultural institutions, curators and cultural economists. They perform tasks for private as well as public, commercial as well as non-commercial providers of cultural services. The spectrum of tasks ranges from management, coordination and planning tasks to project management tasks, program planning, financing, promoting culture, presentation, marketing and consulting. They play an active role in shaping the cultural environment and represent the interests of creative artists.

Event managers are responsible for analyzing, planning, preparing, implementing and following up events of all types. They work for event agencies, marketing departments of companies, institutions in cities and communities, clubs, associations, organizational committees, congresses and media companies (film and TV). They mainly work as project managers, specialists for fairs and congresses, road shows, camps and tours.

They are responsible for designing the events, networking and marketing as well as the overall management and supervision of the business aspects of the respective event.


Also have a look at the student/graduate interviews.