Sports, Culture & Event Management PT
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Introduction to Business Administration

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

The students:
• Identify the different business subareas;
• Understand the fundamentals of marketing;
• Understand the fundamentals of personnel management;
• Know the structure of a business and typical business processes and are familiar with the basic constitutive factors of a business;
• Recognize relationships in the sense of the various relationships between the business functions;
• Can clearly differentiate central business terms from each other;
• Identify the most important constitutional and functional corporate decisions.

The students are also able to:
• Apply their knowledge to case studies;
• Present solutions professionally;
• Apply this knowledge to real business issues in the field of sports, culture and event management.

prerequisites and co-requisites


course contents

• Overview and context analysis of the most important subareas in business administration

• Subject and fundamentals of business administration in the context of economics:
• Business studies as science and differentiation from economics, management theory and leadership
• Operational functional areas
• Business decision theory
• Fundamentals of Management and Ethics
• Fundamentals of Human Resources and Organization
• Marketing Fundamentals

• of the constitutive company decisions such as legal forms, location decisions, types of mergers and acquisitions and choice of business segment.
• of the functional business decisions: Materials management, production management, marketing.
• of business value creation processes and functions (value creation architecture and structure).
• of market, process and strategy-oriented management.

• Analysis and evaluation of case studies
• Business specifics in the field of sports, culture and event management

recommended or required reading

Vahs, D./ Schäfer-Kunz, J. (2015): Einführung in die Betriebswirtschaftslehre, 7. Aufl.
Thommen, J.-P./ Achleitner, A.-K./ et. Al. (2017): Allgemeine Betriebswirtschaftslehre: Umfassende Einführung aus managementorientierter Sicht, 8. Aufl.
Schauer, R. (2019): Betriebswirtschaftslehre, 6. Auflage. Linde Verlag, Wien.
Schweitzer, M./ Baumeister, A. (2015): Allgemeine Betriebswirtschaftslehre, 11. Aufl.
Hutzschenreuter, T. (2015): Allgemeine Betriebswirtschaftslehre, 6. Aufl.
Wöhe, G./ Döring, U./ Brösel, G. (2016): Einführung in die Allgemeine Betriebswirtschaftslehre, 26. Aufl.
Weber, W./ Kabst, R./ Baum, M. (2018): Einführung in die Betriebswirtschaftslehre, 10. Aufl.

Betriebswirtschaftliche Forschung und Praxis (BFuP); Zeitschrift für Betriebswirtschaft (zfB); Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung (ZfBF); Journal of Business and Economics (JBE); Wirtschaftswissenschaftliches Studium (WiSt); BC-Zeitschrift für Bilanzierung, Rechnungswesen und Controlling; Die Wirtschaftsprüfung (WpG); Zeitschrift Führung + Organisation (ZFO); Harvard Business Manager; Der Betriebswirt; Der Betrieb, Strategic Management Journal (SMJ)

assessment methods and criteria

Module examination: portfolio

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

integrated course, case studies, discussion, group work, presentations

semester/trimester when the course unit is delivered


name of lecturer(s)


year of study

first year of studies

recommended optional program components

not applicable

course unit code


type of course unit

integrated lecture

mode of delivery


work placement(s)

not applicable