Sports, Culture & Event Management PT
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Creative Lab

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

After completing the course, students can
• Bring an independent project idea into a professional application form;
• Use knowledge from the core subjects to make their project presentation convincing in terms of content;
• Argue the need for a project with regard to the eligibility criteria of a call for proposals or a sponsor;
• Develop a coherent marketing and communication strategy;
• Create a realistic budget plan;
• Reflect on the role and working methods of a jury.

prerequisites and co-requisites

not applicable

course contents

The Creative Lab uses knowledge from cultural management/science and event management/science to create an innovative project idea. The students learn to develop a convincing concept for a competition in the field of art and culture and to present it to a jury. Project ideas are developed within the scope of their practical implementation and put into an application form that reflects the evaluation criteria of a sponsor both in terms of content and form.

A budget plan with a simple expenditure/income structure shows the individual project activities in a comprehensible way and demonstrates the professional implementation of the idea by a project team (program, marketing, infrastructure, etc.). Targeted cooperation illustrates the synergy effects and network quality of the project.

In a role play, the projects are examined on a professional basis
and the criteria worked out beforehand, such as suitability for
the tendering, social relevance, etc., are used

for evaluation.

recommended or required reading

Literature includes solicitation texts, forms and funding guidelines for current tenders and cultural funding.

assessment methods and criteria

Term paper

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

integrated course, case studies, discussion, group work, presentations

semester/trimester when the course unit is delivered


name of lecturer(s)


year of study

third year of studies

recommended optional program components

not applicable

course unit code


type of course unit


mode of delivery


work placement(s)

not applicable