Sports, Culture & Event Management PT
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Cultural Management I

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

The students acquire basic knowledge of the cultural sector. They can explain its development history, structures, terminology, framework conditions and social significance and use examples to illustrate them. They are able to identify the current challenges and trends in the cultural sector. They understand the influence of cultural work on societies, can express themselves critically and recognize ethical obligations.

prerequisites and co-requisites

not applicable

course contents

Cultural Management I focuses on the cultural sector in its structures, contexts, framework conditions and modes of operation. In order to understand the structures of the cultural sector, the contexts in the art, music, theatre, literature, film and festival sectors are presented using examples: This includes the interaction between producing, mediating, exploiting and conserving institutions, the importance of supporting structures (public-law, private-law non-profit, private-law-commercial); areas of responsibility in the cultural sector (artistic directors, curators, creative and performing artists, etc.) and labor-law framework conditions, the role of interest groups, copyright regulations and the influential interrelationship between cultural management and cultural policy.
Following a historical outline of the emergence of cultural institutions, the focus is on current influencing factors and concepts such as participative formats, cultural development plans, the increased consideration of human rights, cross-sectional management such as cultural tourism and forms of digital cultural production such as Remix.

recommended or required reading

Heinrichs, W. (2012): Kulturmanagement. Eine praxisorientierte Einführung, Darmstadt, Primus (dritte, vollständig überarbeitete Auflage)
Dätsch, C. (Hg.) (2018): Kulturelle Übersetzer. Kunst und Kulturmanagement in transkulturellem Kontext. transcript
Hoppe, B. / Heinze, T. (2015): Einführung in das Kulturmanagement. Themen – Kooperationen – Gesellschaftliche Bezüge
Zembylas, T. (2004): Kulturbetriebslehre. Grundlagen einer Inter-Disziplin. VS Verlag.
Heimo, K. (2011): Kulturpolitik: Eine interdisziplinäre Einführung. Facultas.

assessment methods and criteria

Module examination: portfolio

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

integrated course, case studies, discussion, group work, presentations

semester/trimester when the course unit is delivered


name of lecturer(s)


year of study

first year of studies

recommended optional program components

not applicable

course unit code


type of course unit

integrated lecture

mode of delivery


work placement(s)

not applicable