Sports, Culture & Event Management PT
Apply Icon

Sports Management I

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

The students are aware of the specifics of the sports market and its actors and goods.
They can understand and explain fundamental sectors, concepts and theories (and the corresponding empirical findings) of sports management and reflect on them against the background of a later career in the field of sport.
The students develop an understanding for the connection of the different sectors and areas of sports management and are able to work out overarching questions. The students develop cognitive abilities as well as their decision-making and problem-solving skills.

prerequisites and co-requisites

not applicable

course contents

Basic concepts and theories of sport management are covered. This includes an introduction to the environment of sport management, the comparison of different sports systems, the fundamentals of organizational culture, strategic management and special features of personnel management in sport organizations. Central aspects of sports marketing, sports event management and sports tourism are also covered.

recommended or required reading

Bölz, M. (2015). Sport- und Vereinsmanagement. Sport organisieren und vermarkten. Stuttgart: Schäffer-Pöschel.
Byers, T., Slack, T. & Parent, M. (2012). Key concepts in sport management. NY: Sage.
Hoye, R., Smith, A., Nicholson, M., & Stewart, B. (2015). Sport management: principles and applications. London: Routledge.
Pedersen, P. M., & Thibault, L. (2018). Contemporary Sport Management. Champaign, Ill.: Human Kinetics.
Schütte, N. (2016). Grundwissen Sportmanagement. UTB.

assessment methods and criteria

Academic Research Paper

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

integrated course, case studies, discussion, group work, presentations

semester/trimester when the course unit is delivered


name of lecturer(s)


year of study

first year of studies

recommended optional program components

not applicable

course unit code


type of course unit

integrated lecture

mode of delivery


work placement(s)

not applicable