International Business Studies FT
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Management & strategy I: Fundamentals

level of course unit

2. Study cycle, Master

Learning outcomes of course unit

The students:
• consolidate, advance and reflect on the most important strategic theories and approaches from the preliminary studies (to align the existing, different qualification levels)
• know the connection between strategy, structure, culture and management based on the St. Gallen Management Model and management cybernetics
• master the basics of transformation and innovation management
• are able to design and monitor strategic processes (analysis, planning, implementation and review).

prerequisites and co-requisites


course contents

• Core topics, theories and models of strategic management
• Strategy in the context of the St. Gallen Management Model and management cybernetics
• Fundamentals of transformation and innovation management
• Leadership processes in connection with strategy (analysis, planning and implementation methods)

recommended or required reading

• Harvard Business Review Press, HBR`s 10 Must Reads on Strategy, Boston: HBR Press (in the current edition)
• Malik, Fredmund: Strategy. Campus (in the current edition)
• Mintzberg, Henry et al: Strategy Safari. FT Press (in the current edition)
• 1-2 articles from professional journals

assessment methods and criteria

Online tasks, exam

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

Blended Learning

semester/trimester when the course unit is delivered


name of lecturer(s)

Prof. (FH) Dr. Peter Dietrich

course unit code


type of course unit

integrated lecture

mode of delivery


work placement(s)