International Business Studies FT
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Management & strategy II: Application

level of course unit

2. Study cycle, Master

Learning outcomes of course unit

The students:
• Can classify strategic issues from an entrepreneurial point of view.
• Are capable of developing and solving a current, entrepreneurial strategy case in a self-organized manner.
• Combine classical strategy theories and approaches with the case.
• Can develop and apply strategic methods and tools ("applied science").
• Develop the solution in an entrepreneurial way and always have the implementation in focus.

prerequisites and co-requisites

2nd semester: Successful completion of the course: Management & strategy I

course contents

• Overview of the most important strategy tools
• Basics for the development of methods and solutions for entrepreneurial strategy cases
• Impulses for solution development
• Methodical, procedural and content-related reflection

recommended or required reading

• Johnson, Gerry: Exploring Strategy. Pearson (in the current edition)
• Wunder, Thomas: Essentials of Strategic Management. Schäffer-Poeschel (in the current edition)
• 1-2 current articles from professional journals

assessment methods and criteria

Term paper, presentation

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

Blended Learning

semester/trimester when the course unit is delivered


name of lecturer(s)

Prof. (FH) Dr. Peter Dietrich

course unit code


type of course unit

integrated lecture

mode of delivery


work placement(s)