International Business Studies FT
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Contemporary Issues in Marketing (WP)*

level of course unit

2. Study cycle, Master

Learning outcomes of course unit

The students:
• are able to theoretically substantiate, classify and competently answer current marketing questions from practice.
• know scientific publications from the marketing sector, can classify them in the marketing sciences, discuss them critically and comment competently on questions arising from them.
• show that they can clearly analyze facts.

prerequisites and co-requisites

2nd semester: Specialization in International Marketing Management course of the 1st semester

course contents

• Overview of the entire marketing sciences
• Analyze, discuss and independently work on selected, current issues in the field of marketing within the framework of a project and/or on the basis of practical projects or scientific articles.
• Analysis of marketing issues
• Application of knowledge to the issues

recommended or required reading

• Abhängig von der jeweiligen Themenstellung
• 1-2 current journal articles (e.g. American Marketing Journal, Marketing Review St. Gallen)

assessment methods and criteria

Online tasks, exam

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

Blended Learning

semester/trimester when the course unit is delivered


name of lecturer(s)

Prof. (FH) Dr. Peter Dietrich

course unit code


type of course unit

integrated lecture

mode of delivery


work placement(s)