International Business Studies FT
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Marketing Lab (WP)*

level of course unit

2. Study cycle, Master

Learning outcomes of course unit

The students:
• gain insights into marketing issues through close contact with practice (in the form of actual marketing problems or in the form of case studies).
• are able to call up their marketing and business knowledge related to a specific question and apply it to a marketing problem in a target-oriented way.
• can also integrate the knowledge of a larger group (students) and therefore participate in problem solving.

prerequisites and co-requisites

3rd semester: Specialization in International Marketing Management course of the first year

course contents

• Identify, assess and focus on marketing issues in the corporate context
• Analyze the problem situation and work out possible solutions
• Plan and organize the internal procedures in a consulting team to answer the marketing question
• Solve the problem and present the solution

recommended or required reading

• Suitable literature from the reference library for the respective question
• Suitable articles from full text databases
• Relevant statistics from Statista

assessment methods and criteria

Term paper, presentation

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

Blended Learning

semester/trimester when the course unit is delivered


name of lecturer(s)

Prof. (FH) Dr. Peter Dietrich

course unit code


type of course unit

integrated lecture

mode of delivery


work placement(s)