Sports, Culture & Event Management VZ
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International Financial Management

Niveau der Lehrveranstaltung/des Moduls laut Lehrplan

first cycle, Master

Lernergebnisse der Lehrveranstaltung/des Moduls

Students will learn about cost management and controlling approaches as functions of management in the application of basic business administration knowledge and skills, particularly in relation to SME’s, sports, culture, and events.

Students will learn and be able to demonstrate:
- project management skills,
- the ability to perform cost and income statement analysis,
- the application of planning and control systems,
- direct costing and break-even analysis,
- the ability to perform calculation of contribution margins,
- common cost analysis and
- the ability to identify and analyze appropriate key performance indicators.

Students will be able to carry out the planning and budgeting for specific event concepts and to find the starting points for value-based controlling. They will be able to assess the resulting competitive advantages through efficient cost structures.

Voraussetzungen laut Lehrplan

not applicable


The course will build on the approaches to value-based controlling, utilizing:
- Zero based budgeting
- Performance measurement
- Contribution margin calculation

Concepts examined will include:
- Basic budget planning
- Classification in the planning process
- Assessment of organization and project success
- Actual vs. target comparisons
- Key performance indicators

empfohlene Fachliteratur

Beach, J., Kaspar, R. The Business of Events Management. (2014), Prentice Hall International. Chapter 20: Events as a Sponsorship Investment
Collette, P. and Fenton, W., The Sponsorship Handbook – Essential tools, tips, and Techniques for Sponsors and Sponsorship Seekers. (2011). John Wiley & Sons Publishing.
Hawkins, David F., & Cohen, Jacob (November 13, 2014). The Income Statement. Harvard Business School Publishing, Document 9, 101-109.
Hawkins, David F. (March 5, 2007). The Balance Sheet. Harvard Business School Publishing, Document 9, 101-108.
Hawkins, David F., & Cohen, Jacob (February 26, 2007). The Statement of Cash Flows. Harvard Business School Publishing, Document 9, 101-107.
Hock, S., Raithel, S., When Scandal Engulfs a Celebrity Endorser: Four factors should guide firms’ reactions. (2019, May-June). Harvard Business Review.
Kaplan, Robert S., & Norton, David P. (1996). Using the balanced scorecard as a strategic management system. Harvard Business Review, (July-August 2007), 150-161

Bewertungsmethoden und -kriterien




Anzahl der zugewiesenen ECTS-Credits


eLearning Anteil in Prozent


Semesterwochenstunden (SWS)


geplante Lehr- und Lernmethoden

integrated course

Semester/Trimester, in dem die Lehrveranstaltung/das Modul angeboten wird


Name des/der Vortragenden


empfohlene optionale Programmeinheiten


Kennzahl der Lehrveranstaltungen/des Moduls


Art der Lehrveranstaltung/des Moduls

Integrierte Lehrveranstaltung

Art der Lehrveranstaltung



not applicable