Sports, Culture & Event Management VZ
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Master Thesis

Niveau der Lehrveranstaltung/des Moduls laut Lehrplan

first cycle, Master

Lernergebnisse der Lehrveranstaltung/des Moduls

After successful completion of the course, students are able to independently review and develop a specialist topic in the area of sport, culture and events management as well as to verify and apply scientific methods.

Voraussetzungen laut Lehrplan

not applicable


The Master Thesis is a scientific, written piece of work which focuses on application in the real world and on problem solving. It has clear reference to the thematic areas and specializations of the course (sport, culture and events management, urban studies, destination management, venue management, leadership management). The subject of focus will be prepared on the basis of a scientific piece of work - this is done independently and without external help (with specified sources and tools). Through these methods it will be ensured that students will be capable of selecting a subject which is both scientific and application-oriented. During the Master Thesis Seminar the students will be supported and supervised in the preparation of their Master Thesis. The selection of a topic, organization and time management should be independently carried out by the student - this is done mainly through the critical examination of possible research questions and hypotheses. The advisor will guide the students in scientific methods and during the individual coaching time formal composition will be discussed along with the question of time management.

empfohlene Fachliteratur

Creswell, J.W. (2012). Qualitative Inquiry and Research Design: Chossing Among Five Approaches. 3rd edition. Thousand Oaks et al: Sage.
Darlington, Yvonne / Scott, Dorothy (2002): Qualitative Research in Practice – Stories from the Field, Open University Press, Maidenhead / Philadelphia
Denzin, Norman K. / Lincoln, Yvonna S. (2000): Handbook of Qualitative Research, 2nd edition, SAGE Publications, Thousand Oaks / London / New Delhi
Flick, Uwe (2006): An Introduction to Qualitative Research, 3rd edition, SAGE Publications, London / Thousand Oaks /New Delhi
Getz, D. (2012): Event Studies: Theory, Research and Policy for Planned Events. Oxford: Butterworth-Heinemann.
Gill, J. & Johnson, P. (2010). Research Methods for Managers. 4th edition: London: Sage.
Madgalinski, T. (2013). Study Skills for Sports Studies. London: Routledge.
Rallis, S.F. & Rossman, G.B. (2012). New York: Guilford Press.
Rumsey, D.J. (2009). Statistics II for Dummies. Hoboken: Wiley.
Saukko, Paula (2006). Doing research in cultural studies: an introduction to classical and new methodological approaches. Sage Publications Ltd.
Spicer, J. (2004). Making Sense of Mulitvariate Data Analysis: An Intuitive Approach. Thousand Oaks et al.: Sage.
Yin, R.K. (2010). Qualitative Research from Start to Finish. New York: Guilford Press.

Bewertungsmethoden und -kriterien

master thesis



Anzahl der zugewiesenen ECTS-Credits


eLearning Anteil in Prozent


Semesterwochenstunden (SWS)


geplante Lehr- und Lernmethoden


Semester/Trimester, in dem die Lehrveranstaltung/das Modul angeboten wird


Name des/der Vortragenden


Kennzahl der Lehrveranstaltungen/des Moduls


Art der Lehrveranstaltung/des Moduls

Seminar, Diplomandenseminar, Praktkumsbegleitendes Seminar

Art der Lehrveranstaltung



not applicable