Sports, Culture & Event Management VZ
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SCEM in the Urban Context

Niveau der Lehrveranstaltung/des Moduls laut Lehrplan

first cycle, Master

Lernergebnisse der Lehrveranstaltung/des Moduls

Students will be able:
- to comprehend and develop an interdisciplinary and critical view of how cities use sport, culture and events for place promotion, economic and social development and community regeneration.
- to understand and critically evaluate the role of cultural policy programs (e.g. European Capital of Culture).
- to communicate with their peers in order to find joint solutions.
- to analyze information and to present and communicate reasoned arguments.

Voraussetzungen laut Lehrplan

not applicable


- The impact of urban events on city image
- The concept of eventification and eventilization and their effect on urban spaces and urban development
- The role of urban events, culture and sport for city marketing, urban branding and place identity
- The influence of sport on the transformation of urban spaces and community revitalization
- Cultural policy programs (e.g. European Capital of Culture) and associated challenges and opportunities
- Bidding, selection and evaluation process of cultural policy programs

empfohlene Fachliteratur

Cudny, W. (2020). Urban Events, Place Branding and Promotion: Place Event Marketing. Oxon: Routledge:
Landry, C. (2015). Cities of Ambition. Bern, Comedia
Schneider, W, and Jacobsen, K. (2019). Transforming Cities: Paradigms and potential for urban development within the “European Capital of Culture”. Hildesheim, Georg Olmes Verlag AG.
Smith, A. (2016). Events in the city: Using public spaces as event venues. London, Routledge.
Terret, R. and Heck, S. (2015). Sport and urban space in Europe: facilities, industries, identities. London, Taylor & Francis
Viehoff, V. and Poynter, G. (2015). Mega-event cities: urban legacies of global sports events. London, Routledge.

Bewertungsmethoden und -kriterien




Anzahl der zugewiesenen ECTS-Credits


eLearning Anteil in Prozent


Semesterwochenstunden (SWS)


geplante Lehr- und Lernmethoden

integrated course

Semester/Trimester, in dem die Lehrveranstaltung/das Modul angeboten wird


Name des/der Vortragenden


Kennzahl der Lehrveranstaltungen/des Moduls


Art der Lehrveranstaltung/des Moduls

Integrierte Lehrveranstaltung

Art der Lehrveranstaltung



not applicable