Marketing & Communication Management FT
Apply Icon

Marketing & Communication Management FT

Bachelor's degree program

Course profile

This degree program is taught primarily in German.

The full-time Bachelor’s program Marketing & Communication Management builds on business administration principles to offer a solid academic grounding in the fields of marketing, media and communication. The combination of theoretical and practical teaching content enables students to think and act in an analytical, innovative and creative way.


  • A firm grounding in marketing & communication skills
  • Psychology of advertising & branding
  • Content creation & generative AI
  • Social skills & project management
  • Case studies & real practice-based projects
  • Semester abroad and professional traineeship

Vocational fields

  • Product manager, marketing manager
  • Communication manager
  • Account manager in an advertising, promotion or event agency
  • Marketing assistant, media planner
  • Head of corporate communication
  • Marketing and communication consultant
  • Entrepreneur in the media industry

Emphasis of studies

  • 32 % Transfer to practice & social competence
  • 24 % Core competence of marketing
  • 22 % Core competence of communication
  • 12 % Business & social sciences
  • 10 % Creativity & multimedia

Marketing & communications expertise

Economic progress and changed media-usage habits call for a rethink of communications addressed to customers. Past attempts by companies to respond to this change in structure have met with only moderate success, for the most part: thanks to the quantitative escalation of marketing activities – due to the use of new media channels, for instance – customers often felt overwhelmed. Sensory overload and reactance were the consequence. More and more companies are trying to counter these challenges to attention-economy by raising the quality of their communication measures. Kufstein University of Applied Sciences addresses these new departures in marketing with the Bachelor’s degree program in “Marketing & Communication Management”: the combination of forward-looking theoretical knowledge with up-to-date practical experience.

Relevance to practice & professional competences

Classes covering the subject-content adopt a practical approach to the subject from the outset. Under the guidance of a coach, students work independently on practice-based projects to fulfill commissions specified by partners from the marketing, media & communication industry. Particularly great value is placed on the training of social skills: here the foremost priorities are presentation, communication, negotiation and selling techniques as well as team and conflict management skills.
Classes taught in English extend the students’ vocabulary and thereby underpin their linguistic competence. A semester abroad at one of more than 210 partner universities fosters intercultural competence.

Recognition of prior learning

Students have the opportunity to have courses credited to them with previously acquired competencies before the start of the respective semester. The crediting is done by an application directly to the director of studies. 



6 semesters

Qualification rewarded

Bachelor of Arts in Business (BA)

Language of instruction

80 % German, 20 % English

Semester abroad

Organized stay abroad, 5th Semester**


Euro 363.36* (excl. Student Union-fees) each semester

Organisational form


Places per year


* Information for third country students 
** Travel expenses for the semester abroad are to be covered by the students themselves or are supported by a grant.

Admission requirements:

Level of qualification:
first cycle, bachelor