Marketing & Communication Management PT
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Marketing & Communication Management PT

Bachelor's degree program

Profile of the Program

This degree program is taught primarily in German.

The bachelor degree program Marketing & Communication Management offers students a solid foundation in business administration and, built on this, expert knowledge in both marketing and communication management. Organized in a part-time format for the convenience of working professionals, the program courses are scheduled on Friday afternoons and Saturdays as well as in several block sessions. The interconnectedness of theoretical and practical elements within the curriculum encourages students to think and perform analytically, innovatively and creatively.


  • A firm grounding in marketing & communication skills
  • Psychology of advertising & branding
  • Content creation & generative AI
  • Social skills & project management
  • Courses scheduled conveniently for working professionals
  • 30 % e-learning

Vocational fields

  • Product manager, marketing manager
  • Communication manager
  • Account manager in an advertising, promotion or event agency
  • Marketing assistant, media planner
  • Head of corporate communication
  • Marketing and communication consultant
  • Entrepreneur in the media industry

Emphasis of studies

  • 31 % Transfer to practice & social competence
  • 24 % Core competence of marketing
  • 21 % Core competence of communication
  • 12 % Business & social sciences
  • 12 % Creativity & multimedia

Comprehensive knowledge in marketing and communication

Besides acquiring the basics in business administration, students learn about communication and media theory, develop expertise in marketing and communication management, as well as work on special management skills. In the core area of marketing, students are exposed to the classical and cutting-edge communication channels, and are then asked to put this knowledge into practice. Graphic arts, design and multimedia applications are significant elements that flow into the teaching and learning throughout the program. In the core area of communication, the curriculum offers, among other subjects, Media Theory, Rhetoric, Language & Style, PR Work, and International Media Markets.

Practical relevance and performance competencies

The practical orientation of the program is given mainly by integrative case studies and projects carried out in cooperation with partners from the sciences and the marketing, media and communication business. As an important part of their studies, students have numerous possibilities to formally develop their social skills, especially in the context of courses that focus on techniques in presentation, communication, negotiation, sales, teamwork and conflict management.

What’s more, numerous courses are held in English and there is a study trip to a foreign country (International Week), which taken together foster the students' intercultural competencies.

Recognition of prior learning

Students have the opportunity to have courses credited to them with previously acquired competencies before the start of the respective semester. The crediting is done by an application directly to the director of studies. 



6 semesters

Qualification rewarded

Bachelor of Arts in Business (BA)

Language of instruction

80 % German, 20 % English

Semester abroad

Organized one-week study trip, 5th Semester**


Euro 363.36* (excl. Student Union-fees) each semester

Organisational form


Places per year


* Information for third country students 
** Travel expenses for the semester abroad are to be covered by the students themselves or are supported by a grant.

Admission requirements:

Level of qualification:
first cycle, bachelor