Out of the Box.
Specifically, the aim was to create and implement a successful night market, taking place at the wine bar “Vitus & Urban” on 12 January 2017. To ensure an exceptional experience, three distinct however interdependent areas were combined within one concept. For this purpose, six regional stall-keepers and two local bands, i.e., “die wohngemeinschaft” and Lisa Mauracher, were engaged. The core however was formed by an exchange area where people could – based on an own currency and specific rules – exchange goods, emphasizing give-and-take. To complete the picture, a specially tailored branding was developed, which ran like a common thread through all marketing and implementation activities.