![Die Exchange Area beim Out of the Box](http://eignungstest.fh-kufstein.ac.at/var/site/storage/images/_aliases/news_detail/fh-kufstein/news/out-of-the-box.-oder-auch-ein-markt-wie-ihn-kufstein-noch-nie-gesehen-hat/11656663-1-ger-DE/Out-of-the-Box.-Oder-auch-Ein-Markt-wie-ihn-Kufstein-noch-nie-gesehen-hat.jpg)
Foto von Weinkisten und darin platzierten Tauschgegenständen
Out of the Box.
16.01.2017 | Practical projects
Organized by four master students of Sports, Culture & Events Management, the goal of this project was to provide a unique and authentic event.
Specifically, the aim was to create and implement a successful night market, taking place at the wine bar “Vitus & Urban” on 12 January 2017. To ensure an exceptional experience, three distinct however interdependent areas were combined within one concept. For this purpose, six regional stall-keepers and two local bands, i.e., “die wohngemeinschaft” and Lisa Mauracher, were engaged. The core however was formed by an exchange area where people could – based on an own currency and specific rules – exchange goods, emphasizing give-and-take. To complete the picture, a specially tailored branding was developed, which ran like a common thread through all marketing and implementation activities.