Die Exchange Area beim Out of the Box
Foto von Weinkisten und darin platzierten Tauschgegenständen

Out of the Box.

16.01.2017 | Practical projects
Organized by four master students of Sports, Culture & Events Management, the goal of this project was to provide a unique and authentic event.

Specifically, the aim was to create and implement a successful night market, taking place at the wine bar “Vitus & Urban” on 12 January 2017. To en­sure an exceptional experience, three dis­tinct however interdependent areas were combined within one concept. For this pur­pose, six regional stall-keepers and two lo­cal bands, i.e., “die wohngemeinschaft” and Lisa Mauracher, were engaged. The core however was formed by an exchange area where people could – based on an own cur­rency and specific rules – exchange goods, emphasizing give-and-take. To complete the picture, a specially tailored branding was developed, which ran like a common thread through all marketing and imple­mentation activities.

Eindrücke vom Out of the Box