First-Hand Practical Experience Despite Social Distancing
In mid-November 2020, the project team started implementing their concept for a revised social media marketing campaign, including a usability analysis and a redesign of DATAtab’s pricing policy. The goal was to make DATAtab even more attractive to customers through a bespoke online presence.
In this way, students supported Dr. Mathias Jessusek, CEO of DATAtab, in marketing his innovative start-up.
The final online presentation on February 9, 2021 concluded the project with the main objective achieved: a satisfied client.
MANY MEASURES IMPLEMENTED SUCCESSFULLY
Right at the outset of the project, the team conducted a comprehensive usability study. In this study, academic staff, professors, and students were surveyed concerning the tools, functions, and usability of DATAtab. In addition, the students developed an attractive pricing policy that matches as closely as possible the requirements and wishes of the target group of customers.
Furthermore, the team in charge of the practical project added important information to the existing social media channels. All communication was switched to English in order to effectively address international customers. In addition, a new Instagram channel was created, thus laying the groundwork for a successful social media presence on all common platforms.
The metrics of the DATAtab practical project are impressive: 99,092 impressions on social media, 308 new followers, a 206-page usability report, 79 posts and stories, as well as 16 interviews.