Selected Topics Business Administration

level of course unit

Consolidation

Learning outcomes of course unit

The students are able to:
• Explain the fundamentals of setting up a company
• Apply the business plan creation process
• Evaluate business plans
• Explain economic trends and correlations or changes and assess the resulting new business models
• Market a business model

prerequisites and co-requisites

Introduction to Business Administration & Economics (ECO.1)

course contents

• Fundamentals of a company with a focus on digital business models within the real estate industry
• Components of a business plan and creation of one’ s own business plan
• Business model analysis
• Fundamentals of marketing business models

recommended or required reading

• Kollmann, T., 2016. E-Entrepreneurship: Grundlagen der Unternehmensgründung in der digitalen Wirtschaft. Wiesbaden: Springer Gabler.
• Moring, A., L. Maiwald and T. Kewitz, 2018. Bits und Bricks: Digitalisierung von Geschäftsmodellen in der Immobilienbranche. Wiesbaden: Springer Gabler.
• Osterwalder, A. and Y. Pigneur, 2011. Business Model Generation: Ein Handbuch für Visionäre, Spielveränderer und Herausforderer. Frankfurt a.M.: Campus Verlag GmbH.
• Plümer, T. and M. Niemann, 2016. Existenzgründung Schritt für Schritt. 2nd edition. Wiesbaden: Springer Gabler.