Specializations

The product development specialization is about modern products and innovative ideas. Creativity, technical knowledge, and knowledge of market behavior and customer desires open the door for product development. Sustainability and a consistently digital development process are other aspects that make up contemporary product development. 

The students learn,

• which methods and technologies are used in what way during development to be able to develop successful products in a way that is efficient and customer-oriented;
• how innovation, research, and development can be actively designed and which influential factors must be taken into account to provide products fit for the market.

Example

A data explorer was developed in the Interaction Design & Product Design lecture of the Smart Products & Solutions master’s degree program with external lecturer Mara Lindner.
Concept & implementation: Franz Hubauer, Alexander Führen, Markus Ehrlenbach.

Steps, from the idea to sketches and CAD models to the finished project:

In the production specialization, students deal with the core of all industrial companies. This is where added value is created for customers. However, the most costs are also incurred here.

The students learn,

• how production meets customer desires flexibly and at the same time can be designed in a more efficient way;
• to consider all logistics in the area of production and how they can be optimized by using digital transformation.