Marketing & Communication Management FT
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Strategic Management(E)

level of course unit


Learning outcomes of course unit

The students are prepared to take a critical look at central points of strategic management and to develop and formulate their own strategic options.
The students are able to link these concepts with organizational theory and man-agement theories in such a way that holistic problem solutions for complex entrepreneurial problems can be developed.

prerequisites and co-requisites


course contents

This course combines management models, and strategic and innovation management. By linking these subject areas, students are prepared to analyze, discuss and reflect on organizations from the perspective of business administration. Central questions such as the definition of long-term goals, the selection of business areas or measures for survival in competition are to be jointly developed and discussed on the basis of detailed basic knowledge. In addition, the topics strategic fields, market & competition, organization and creativity/innovation and the development of business models are taught.

recommended or required reading

• Bolman, L.G., and Deal, T.E. (2017). Reframing Organizations: Artistry, Choice, and Leadership, Wiley
• Mintzberg, H., Alsted, B., and Lampel, J. (2008). Strategy Safary. The complete guide through the wilds of strategic management, Pearson.
• Andersen, T.J. (2013). Short introduction into Strategic Management, Cambridge University Press.
• Titt, J. and Bessant, J. (2017). Managing Innovation: Integrated technological market and organizational change, Wiley.

assessment methods and criteria

Written exam and project work

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

Integrated course, group work, case studies, discussions, e-learning

semester/trimester when the course unit is delivered


name of lecturer(s)

will be available soon

course unit code


type of course unit

integrated lecture

mode of delivery


work placement(s)