Marketing & Communications (E)
level of course unit
Bachelor
Learning outcomes of course unit
Above all, the personality-building aspect of the semester abroad is to be regard-ed as a beneficial acquisition of competence. In addition, foreign language skills are acquired, deepened and/or expanded. The ability to understand and adapt to other cultures also proves to be an effective teaching content of this module. Marketing and communication management are learned/understood in an international and intercultural context and are also expanded professionally through relevant courses.
prerequisites and co-requisites
none
course contents
During their stay abroad at the partner university, the students must complete 15 ECTS courses in the field of "Marketing & Communications" - the teaching agreements must be agreed in advance with the director of study course by means of the Learning Agreement.
recommended or required reading
k.A.
assessment methods and criteria
k.A.
language of instruction
English
number of ECTS credits allocated
15
eLearning quota in percent
0
course-hours-per-week (chw)
0
planned learning activities and teaching methods
English version will be available soon
semester/trimester when the course unit is delivered
5
name of lecturer(s)
English version will be available soon
course unit code
INT_MKT
type of course unit
integrated lecture
mode of delivery
Compulsory
work placement(s)
not applicable