Marketing & Communication Management PT
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Introduction law

level of course unit


Learning outcomes of course unit

The students know the most important laws and legal bases for the planning and implementation of events, the conception and design of graphic or multimedia projects and the implementation of marketing measures. For this purpose, students will be introduced to the areas of Internet law, copyright law, event law and trademark law. This enables them to identify the legal issues of their projected everyday working life and to analyze them in line with the necessary precautions. Above all, they can thus avoid possible misconduct in connection with the implementation of projects and in the sense of relevant contract and copyright law from the outset.

prerequisites and co-requisites


course contents

The introductory lecture from the legal field imparts knowledge of the Austrian legal system to the students. Basic knowledge that is relevant for business economists is taught in a way that is adapted to the course of study and implemented in a practical manner. Above all, sub-areas of private, corporate and company law are worked on. Constitution and principles, organs, functions, system of legal protection, liability provisions and contract law are only some of the terms defined, explained and discussed in the course. Students also gain an initial insight into the areas of commercial, corporate and competition law. The curriculum should also enable students to acquire knowledge about relevant areas of law for integrative case studies within the framework of this course - this includes individual areas from the areas of copyright and event law and selected areas of commercial and corporate law.

In order to provide students with in-depth and relevant legal knowledge, special areas of law for marketing specialists are selected. Examples of the individual areas would be:
• Internet law
• Copyright
• Trademark law (intellectual property law)
• Event law (including public law framework regulations)

recommended or required reading

• Bydlinski, P. (2010). Grundzüge des Privatrechts für Ausbildung und Praxis. Manz
• Ferk, J., and Pollak, C. (2011). Grundzüge des Unternehmens- und Vertragsrechts Österreich/Slowenien. Hermagoras
• Karl, H. (2010). Grundzüge des Urheber- und Verwertungsgesellschaftenrechts. Linde
• Holoubek, M., Kassai, K., and Traimer, M. (2010). Grundzüge des Rechts der Massenmedien. Springer

assessment methods and criteria

written exam

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

Integrated course, group work, case studies, discussions, e-learning

semester/trimester when the course unit is delivered


name of lecturer(s)

English version will be available soon

course unit code


type of course unit

integrated lecture

mode of delivery


work placement(s)