Marketing & Communication Management PT
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Introduction to Accounting and Finance

level of course unit


Learning outcomes of course unit

External accounting:
The students:
• Know the fundamentals of mapping business decisions in the

accounting system
• Know and understand the basic concepts and subareas of accounting
• Understand the technology and internal structure of double-entry bookkeeping
• Can assess the structure of an accounting system and the characteristics of different account types
• Can make simple business postings to balance sheet and profit and loss accounts and create posting records
• Recognize the significant effects of business transactions on the balance sheet and income statement

Internal Accounts:
The students:
• Know the tasks and solutions of cost and revenue accounting with its subsystems (cost element, cost center and cost unit accounting)
• Can differentiate the terms payments - disbursements, revenues - expenses, revenue - expenses from each other
• Can describe the organizational structure of a cost accounting system and the main cost accounting systems
• Know the systems of cost accounting (partial and full cost accounting).

prerequisites and co-requisites


course contents

External accounting:
• Structure of the accounting system
• Fundamentals of operational accounting: Tasks, sub-areas and basic concepts
• Commercial accounting system: From inventory to opening balance sheet
• Double-entry accounting system: Posting business cases to inventory and profit and loss accounts
• Organization of bookkeeping (chart of accounts, sales tax, etc.)
• Principle of period purity and accruals and deferrals
Internal accounting:
• Objectives and basic concepts of cost and revenue accounting
• Fundamentals of cost and revenue accounting: Tasks, components and subareas
• Structure of cost accounting (cost elements, cost centers, cost objects)
• Contribution margin accounting

recommended or required reading

• Buchholz, L./ Gerhards, R. (2016): Internes Rechnungswesen, Kosten- und Leistungsrechnung, Betriebsstatistik und Planungsrechnung
• Deimel, K./ Erdmann, G./ Isemann, R./ Müller, S. (2017): Kostenrechnung, Das Lehrbuch für Bachelor, Master und Praktiker
• Geirhofer, S./ Hebrank, C. (2016): Grundlagen Buchhaltung und Bilanzmanagement, 4, Aufl.
• Coenenberg, A.G./ Haller, A./ Et. Al. (2018): Einführung in das Rechnungswesen: Grundlagen der Buchführung und Bilanzierung, 7. Aufl.
• Wedell, H./ Dilling, A.A. (2018): Grundlagen des Rechnungswesens, 16. Aufl. Breidenbach, K., & Währisch, M. (2017): Buchhaltung und Jahresabschluss, 4. Aufl.
• Schmidt, M., Auer, B., & Schmidt, P. (2012): Buchführung und Bilanzierung: Eine anwendungsorientierte Einführung

assessment methods and criteria

written exam

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

Integrated course, group work, case studies, discussions, e-learning

semester/trimester when the course unit is delivered


name of lecturer(s)

English version will be available soon

course unit code


type of course unit

integrated lecture

mode of delivery


work placement(s)