Marketing & Communication Management PT
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Media Esthetics

level of course unit


Learning outcomes of course unit

The students are able to analyze media-influenced esthetic perception processes and apply this knowledge to the construction of media artefacts. Central to this are the connections between the senses and perception, between style and taste formation as well as the resulting concepts of representation and visual culture. Application competencies for the acquired knowledge are consolidated through examples with a focus on new media.

prerequisites and co-requisites


course contents

An important part of the course is the influence of the media on social and cultural self-understanding. The interplay of sensory perception and the formation of taste plays just as central a role as technical reproducibility and the concept of representation. The reciprocal relationship between technology and media is also reflected in the context of style and sensory perception. Specific topics such as the reciprocal influence of the esthetic, material and formal composition of media or both the design and effect of media artefacts are to be developed within the framework of the course through literature studies and practical exercises by the students.

recommended or required reading

•Sturken, M., and Cartwright, L. (2009). Practices of looking: an introduction to visual culture. New York: Oxford University Press.
•Manovich, L. (2013). Software takes command: extending the language of new media. New York: Bloomsbury.

assessment methods and criteria

Written exam and online tests

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

Integrated course, group work, discussions, e-learning

semester/trimester when the course unit is delivered


name of lecturer(s)

Prof. (FH) Dr. Wolfgang Reitberger

year of study


recommended optional program components


course unit code


type of course unit

integrated lecture

mode of delivery


work placement(s)