International

Business Planning(E)

level of course unit

Third Year

Learning outcomes of course unit

Upon successful completion of this course, students will be
able to:
1. Identify suitable paths to small business ownership.
2. Develop a feasibility study of the strengths and
weaknesses of the proposed business opportunity.
3. Demonstrate the ability to design and produce a
detailed written business plan.
4. Demonstrate the ability to create and deliver an effective
oral presentation of the new venture business plan.

prerequisites and co-requisites

basic knowledge in management, marketing and finance

course contents

- Discovering entrepreneurial opportunities
- Business Plan: Introduction, Sample Case and General
Outline
- Competitive advantage of small businesses
- Paths to Small Business Ownership
- The New Venture Business Plan
- Role, need and preparation of the business plan
- Developing the details of the business plan
- Finding sources of financing
- Preparing a targeted presentation
- Preparing a targeted pitch

recommended or required reading

- Harvard (2007): Creating a Business Plan: Expert
Solutions to Everyday Challenges, Harvard
Business School Press
- Ford et al. (2007): The Ernst & Young Business
Plan Guide, John Wiley & Sons
- Sahlmann (2008): How to Write a Great Business
Plan, Harvard Business School Press
- Brown (2015): Writing A Business Plan that Works:
Create a Winning Business Plan and Strategy For
Your Start-up Business, CreateSpace

assessment methods and criteria

written business plan, presentation and pitch

language of instruction

English

number of ECTS credits allocated

3

eLearning quota in percent

0

course-hours-per-week (chw)

2

planned learning activities and teaching methods

presentations, open class discussions, team work,
individual team coachings, readings

semester/trimester when the course unit is delivered

2

name of lecturer(s)

Prof. (FH) Dr. Christian Vohradsky

year of study

Not applicable.

recommended optional program components

non

course unit code

IP_BUS105

type of course unit

integrated lecture

mode of delivery

Compulsory

work placement(s)

Not applicable.

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