International

International Business(E)

level of course unit

non

Learning outcomes of course unit

Upon successful completion of the course, students will be able
to:
· Understand patterns and trends in international business
and multinational enterprise
· Understand and explain various internationalization
strategies
· Explain fundamental theory and practice of international
business
· Understand the international business environment
· Understand ethical, cultural, and ecological issues involved
in international business
· Understand and apply international business strategy
· Develop an awareness of international marketing

prerequisites and co-requisites

Students should have a good understanding of the
fundamentals of business administration, including
management, accounting, finance, and marketing.
Students should be prepared to apply these skills in a
cross-functional study of international business

course contents

· Introduction to International business
· Internationalization process
· International business: theory and practice
· The political, legal, economic and technological
environment
· International sociocultural environment
· International ethical and ecological environment
· International strategic issues
· International marketing

recommended or required reading

Instructor provided course materials
International Business, by Stuart Wall and Sonal Minocha
(2015)

assessment methods and criteria

Lecture discussion and case study participation (10%)
Research paper – (20%)
Written Test (70%)

language of instruction

English

number of ECTS credits allocated

3

eLearning quota in percent

0

course-hours-per-week (chw)

2

planned learning activities and teaching methods

· In class lecture
· Discussion
· Case study analysis
· LESCANT country analysis (group project)
· Group presentations

semester/trimester when the course unit is delivered

2

name of lecturer(s)

Mark Romanelli, MBA

year of study

/

recommended optional program components

non

course unit code

IP_BUS110

type of course unit

integrated lecture

mode of delivery

Compulsory

work placement(s)

Not applicable.

News of the FH Kufstein

Spannende Innovation Expedition im Rahmen einer Kurzzeitmobilität für Studierende in Litauen

Studierende des Studiengangs Unternehmensführung der Kufsteiner Fachhochschule nahmen erfolgreich an einem Blended Intensive Program in Vilnius teil. Im Vordergrund standen transnationale Zusammenarbeit und kultureller Austausch.

Learn more
Neuer Instagram-Kanal der FH Kufstein Tirol stellt Praxisprojekte und Events ins Rampenlicht

Studierende des Studiengangs Sport-, Kultur- & Veranstaltungsmanagement an der FH Kufstein Tirol eröffnen den Instagram-Kanal fhkuf_eventsandprojects. Hier bekommen die Follower einen umfassenden Einblick in die vielzähligen Praxisprojekte.

Learn more
Pint of Science Festival erstmalig zu Gast in Kufstein

Das jährlich stattfindende Wissenschaftsfestival hat es sich zum Ziel gemacht, die Öffentlichkeit über aktuelle wissenschaftliche Entwicklungen zu informieren. Dafür halten Wissenschaftler:innen Vorträge an öffentlichen Orten wie Kneipen und Cafés. In Kufstein fand das Festival im BAU! statt.

Learn more