Master thesis
level of course unit
Second cycle, Master
Learning outcomes of course unit
Students can correctly execute independently developed, complex scientific research endeavors.
prerequisites and co-requisites
Basic features and techniques of scientific work (bachelor level)
course contents
The topic of the master thesis is selected from the topical range of the study program (Digital Marketing). The developed problem area is prepared based on an academic paper – this, of course, is done independently and without the help of others (stating sources and means). This modus operandi ensures that students are able to work on a problem in a scientific and application-oriented manner.
Students are supervised and accompanied in the preparation of their master thesis within the context of the colloquium for the master thesis. They independently search for topics and develop an outline and time schedule – first and foremost by critically examining possible problem areas and hypotheses. The supervisor guides the students as scientific methodology, formal design and time management are discussed within the context of individual coaching.
recommended or required reading
- Atteslander, P. (2010): Methoden der empirischen Sozialforschung. 13. Auflage, ESV
- Eco, U. (2019): Wie man eine wissenschaftliche Abschlussarbeit schreibt. 13. Auflage, C.F. Müller
assessment methods and criteria
Scientific work (master thesis)
language of instruction
German
number of ECTS credits allocated
22
course-hours-per-week (chw)
0
planned learning activities and teaching methods
lecture, group work, presentation and task discussion
semester/trimester when the course unit is delivered
4
name of lecturer(s)
Prof. (FH) Dr. Wolfgang Reitberger
year of study
2. year of studies
recommended optional program components
not applicable
course unit code
WAM.1
type of course unit
seminar-degree
mode of delivery
Compulsory
work placement(s)
not applicable