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Case Studies in Management
level of course unit
2. Study cycle, MasterLearning outcomes of course unit
The students are able to:
• build up and expand specialist knowledge, especially with regard to financing and investment decisions, key figure analysis and liquidity management, within the framework of this case studies seminar.
• apply financial and marketing knowledge.
• compare companies from the point of view of profitability.
• analyze practical cases.
• strengthen their analytical skills.
• build up and expand specialist knowledge, especially with regard to financing and investment decisions, key figure analysis and liquidity management, within the framework of this case studies seminar.
• apply financial and marketing knowledge.
• compare companies from the point of view of profitability.
• analyze practical cases.
• strengthen their analytical skills.
prerequisites and co-requisites
Course of the first academic year
course contents
• Practical cases are analyzed in course, generally based on Harvard business cases. The focus here is on entrepre-neurial financing and investment decisions.
• The aim is to compare companies on the basis of annual financial statements, among others by means of SWOT, key figure analysis, from the point of view of economic efficiency and to advise on strategic financing and investment decisions, including marketing decisions.
• The aim is to compare companies on the basis of annual financial statements, among others by means of SWOT, key figure analysis, from the point of view of economic efficiency and to advise on strategic financing and investment decisions, including marketing decisions.
recommended or required reading
• Berk, Jonathan; DeMarzo, Peter: Corporate Finance. Pearson (latest edition)
• Brealey, Richard A.; Myers, Stewart C.; Allen, Franklin: Principles of Corporate Finance. McGraw-Hill (latest interna-tional edition)
• Kevin Kaiser and S. David Young, 2009, Need Cash? Look Inside Your Company. Harvard Business Review May 2009, 64-71.
• A collection of Harvard Business Cases (TBA)
• Brealey, Richard A.; Myers, Stewart C.; Allen, Franklin: Principles of Corporate Finance. McGraw-Hill (latest interna-tional edition)
• Kevin Kaiser and S. David Young, 2009, Need Cash? Look Inside Your Company. Harvard Business Review May 2009, 64-71.
• A collection of Harvard Business Cases (TBA)
assessment methods and criteria
presentation
language of instruction
Englishnumber of ECTS credits allocated
3eLearning quota in percent
15course-hours-per-week (chw)
2planned learning activities and teaching methods
Blended Learning
