Applied Generative Artificial Intelligence

Applied Generative Artificial Intelligence

Course profile

The certificate course in Applied Generative Artificial Intelligence offers a unique opportunity for further training in this exciting and rapidly developing field of artificial intelligence.

Participants will be able to understand and apply the various generative models as well as large language models such as ChatGPT, Generative Adversarial Networks (GANs), and Variational Autoencoders (VAEs). The latest developments and AI tools are just as much a focus of the course as the ethical issues surrounding the use of AI. A basic module and three different elective modules enable participants to specialize in marketing, programming, or business processes.

The aim of the course is to provide participants with a comprehensive understanding of generative AI in order to fully exploit the potential of this new technology and develop innovative solutions.


  • Gain in-depth knowledge of the fundamentals of Generative AI and its areas of application
  • In-depth practical application of AI models and tools, e.g., by training artificial intelligence (AI) agents
  • Choice of 3 specializations depending on the area of application
  • High practical relevance through project work that deepens AI application skills
  • Use generative AI directly in content creation, software code generation, or process control

Benefits for your company

  • Practice-oriented training and innovative teaching content that meets the needs of industry and business
  • Taking advantage of new opportunities for innovation and competitiveness through the use of AI
  • Developing skills for successful implementation of generative AI in business processes, marketing, or programming
  • Increasing efficiency and effectiveness through the use of AI
  • Working with your own company data

Hands-on Quality

The balanced combination of practical application and theoretical concepts is a central element of the course. The integrated project work gives participants the opportunity to work on real use cases and use generative AI models in different application contexts.


Why Artificial Intelligence?

The economy needs rapid access to new knowledge, as generative artificial intelligence is a source of innovation. The ability to generate creative content such as images, text, and music opens up a wide range of new possibilities, for example, generating marketing activities, optimizing business processes, or generating automatic code in software development.

The growing demand for personalized and unique products will increasingly lead to new, innovative solutions through the use of AI tools. AI tools and methods are helping businesses gain a competitive edge, improve customer experiences, and open up new business areas. At a time when technological progress is setting the tone, this course will empower those who are actively shaping the future of business.


The course is aimed at professionals and individuals with an interest in artificial intelligence, data science, machine learning, creative fields, and related areas. Previous knowledge of machine learning is an advantage but not essential.

The certificate course offered is aimed at practitioners. In the modules, the technical and creative knowledge relevant to the use of generative AI models and applications is taught in a practice-oriented manner.

  • Managing directors
  • Marketing experts
  • Content creators
  • Software developers
  • Chief AI officers
  • Software architects


  • At least one year of relevant professional experience in a business or technical environment (e.g., marketing, company management, project management, etc.) or
  • Completion of a business or technical degree at a university


If none of the aforementioned admission requirements are met, the course management may consider petitions on a case-by-case basis and authorize participation if previous experience or prior learning is considered adequate.


Course with creditable Micro-Credentials






6 days (within several weeks or 1-week block)

Language of instruction


Organisational form

Part-time; blended learning concept (face-to-face/virtual)


Certified expert in Applied Generative Artificial Intelligence, 8 ECTS credits


€4,800 plus an examination fee of €490 (includes compulsory module and one individual module) Optional additional individual modules: @€1,900 per module plus an examination fee of €190


Döller Mario
Prof. (FH) PD Dr. Mario Döller
Wissenschaftliche Leitung
+43 5372 71819-171
Greiderer Georg
Georg Greiderer
Kontaktperson & Anmeldung
+43 5372 71819 201