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Practice Transfer & Practical Project II
level of course unit
ConsolidationLearning outcomes of course unit
The students are able to build on and expand their knowledge of the practical project I:
• Independently identify problems and tasks from a given objective
• Collect and analyze data independently
• Independently develop solutions and present results
• Identify, reflect and transfer examples and approaches from practice and research to solve specific problems
• Independently develop expertise to solve specific problems
• Independently identify problems and tasks from a given objective
• Collect and analyze data independently
• Independently develop solutions and present results
• Identify, reflect and transfer examples and approaches from practice and research to solve specific problems
• Independently develop expertise to solve specific problems
prerequisites and co-requisites
Practical project I (PRX.1) and all course content from the 4th semester
course contents
The students are able to build on and expand their knowledge of the practical project I:
• Independently identify problems and tasks from a given objective
• Collect and analyze data independently
• Independently develop solutions and present results
• Identify, reflect and transfer examples and approaches from practice and research to solve specific problems
• Independently develop expertise to solve specific problems
• Independently identify problems and tasks from a given objective
• Collect and analyze data independently
• Independently develop solutions and present results
• Identify, reflect and transfer examples and approaches from practice and research to solve specific problems
• Independently develop expertise to solve specific problems
recommended or required reading
• Zerfaß, A., et al., 2019. Toolbox Kommunikationsmanagement: Denkwerkzeuge und Methoden für die Steuerung der Unternehmenskommunikation. Wiesbaden: Springer Gabler
• Aerssen, B., 2018. Das große Handbuch Innovation: 555 Methoden und Instrumente für mehr Kreativität und Innovation im Unternehmen. München: Vahlen
• Lafrenière, D., 2019. Delivering Fantastic Customer Experience: How to Turn Customer Satisfaction Into Customer Relationships. Abingdon: Productivity Press
• Aerssen, B., 2018. Das große Handbuch Innovation: 555 Methoden und Instrumente für mehr Kreativität und Innovation im Unternehmen. München: Vahlen
• Lafrenière, D., 2019. Delivering Fantastic Customer Experience: How to Turn Customer Satisfaction Into Customer Relationships. Abingdon: Productivity Press
assessment methods and criteria
Project and portfolio
language of instruction
Germannumber of ECTS credits allocated
5eLearning quota in percent
0course-hours-per-week (chw)
2.5planned learning activities and teaching methods
Presentation and problem-based and project-based learning
