International Business Studies FT
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Digital Transformation & Artificial Intelligence II: Markets & Companies

level of course unit

1. Study cycle, Bachelor

Learning outcomes of course unit

The students:
• understand the development dynamics of digitization in markets and industries.
• know the impact of digitization on customers, competition, products and services
• understand the changes in companies (structure, management, culture, etc.) that are triggered by digitalization.
• are able to apply proven business-related concepts and theories to digitization.

prerequisites and co-requisites

Successful completion of the course: Digital Transformation I: Basics

course contents

• Development and change of markets, industries and business models through digit-ization
• Influence of digital trends on customers, competitors and market performance
• Effects of digitization on classical business-related concepts of: Companies, organi-zation, management, culture, etc.
• Reflection and adaptation of classical business theories and models to digitization (life cycle, value chain, 5-forces, etc.)

recommended or required reading

• Gassmann, Oliver; Sutter, Philipp: Digitale Transformation im Unternehmen gestal-ten. Hanser (latest edition)
• Porter, Michael; Heppelmann, James E.: Wie smarte Produkte Unternehmen verän-dern, in: Harvard Business Manager 12/2015

assessment methods and criteria


language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

Blended Learning

semester/trimester when the course unit is delivered


name of lecturer(s)

Prof. (FH) Dr. Peter Dietrich

course unit code


type of course unit

integrated lecture

mode of delivery


work placement(s)