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Start-up & Entrepreneurship
level of course unit
English version will be available soonLearning outcomes of course unit
The students:
• know the most important characteristics regarding entrepreneurial thinking and acting.
• can trace the steps from the idea to the founding process and on to the growth phase.
• know which methods and techniques are relevant for the foundation and when they can be applied.
• have learned about the reality of founding through cases and are therefore able to put themselves in the situation of founding
• can evaluate business models and know tools to revise them and adapt them to new situations.
• know the most important characteristics regarding entrepreneurial thinking and acting.
• can trace the steps from the idea to the founding process and on to the growth phase.
• know which methods and techniques are relevant for the foundation and when they can be applied.
• have learned about the reality of founding through cases and are therefore able to put themselves in the situation of founding
• can evaluate business models and know tools to revise them and adapt them to new situations.
prerequisites and co-requisites
English version will be available soon
course contents
• Basics of entrepreneurship
• Entrepreneurship in the individual phases of foundation and growth
• Entrepreneurship perspectives
• Business model and business model elements
• Application of analysis tools (e.g. Porters Five Forces, McKinsey-Portfolio, BCG-Matrix, Business Canvas)
• Entrepreneurship in the individual phases of foundation and growth
• Entrepreneurship perspectives
• Business model and business model elements
• Application of analysis tools (e.g. Porters Five Forces, McKinsey-Portfolio, BCG-Matrix, Business Canvas)
recommended or required reading
• Bock, Adam; George, Gerard: Das Business Model Buch – wie Sie innovative Ge-schäftsideen entwerfen und erfolgreich in die Tat umsetzen. Pearson (in the current edition)
• Freiling, Jörg; Harima, Jan: Entrepreneurship: Gründung und Skalierung von Star-tups. Springer (in the current edition)
• 1-2 current articles from professional journals
• Freiling, Jörg; Harima, Jan: Entrepreneurship: Gründung und Skalierung von Star-tups. Springer (in the current edition)
• 1-2 current articles from professional journals
assessment methods and criteria
Portfolio
language of instruction
Germannumber of ECTS credits allocated
3eLearning quota in percent
15course-hours-per-week (chw)
2planned learning activities and teaching methods
Blended Learning
