International Business Studies PT
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Trends in International Business (E)

level of course unit

English version will be available soon

Learning outcomes of course unit

The students:
• gain an overview of the most important trends in business.
• are able to work on selected, current, scientifically relevant trends.
• can independently develop models and theories on these selected trends and net-work with others.
• recognize the interrelationships and have a basic understanding of how trends in-fluence the economy.
• are competent to recognize new trends independently and to make them applicable in an entrepreneurial way.

prerequisites and co-requisites

Course of the first two academic years

course contents

• Presentation of the currently most important and most discussed trends in business
• Development of theories, models, methods and solutions for these current trends
• First application examples and best practices for these trends
• Mutual exchange and presentation of contents and solutions

recommended or required reading

• Harvard Business Review Press, HBR`s 10 Must Reads on Innovation, Boston: HBR Press (latest edition)
• Kazan, Halim; Baykul, Mehmet.: Emerging Trends in Business. Peter Lang (latest edition)
• Samuel, Lawrence R.: Future Trends, A Guide to Decision Making and Leadership in Business. Rowman & Littlewood (latest edition)
• Zhu,Xiaoming et al.: Business Trends in the Digital Era. Springer (latest edition)
• 3-4 articles from professional journals

assessment methods and criteria


language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

Blended Learning

semester/trimester when the course unit is delivered


name of lecturer(s)

Prof. (FH) Dr. Peter Dietrich

course unit code


type of course unit

integrated lecture

mode of delivery