International Business Studies PT
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Management & Strategy I

level of course unit

1. Study cycle, Bachelor

Learning outcomes of course unit

The students:
• know the basics of strategic corporate management.
• have an overview of the most important theories of strategic management and related business-related disciplines (marketing, etc.)
• are proficient in essential strategic methods and tools.
• are capable of designing a strategy process in a company.

prerequisites and co-requisites

All previous knowledge relevant to the contents from the previous study

course contents

• Introduction to strategic corporate management
• Core topics of strategic management: Navigation system, competitive strategy, mission statement, value creation
• Analysis and design of the strategy process in a company
• Essential strategy methods (value chain, 5-forces, etc.)

recommended or required reading

• Porter, Michael: Wettbewerbsstrategie. Campus (in the current edition)
• Stöger, novel: Strategieentwicklung für die Praxis. Schäffer-Poeschel (in the current edition)
• 1-2 current articles from professional journals

assessment methods and criteria


language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

Blended Learning

semester/trimester when the course unit is delivered


name of lecturer(s)

Prof. (FH) Dr. Peter Dietrich

course unit code


type of course unit

integrated lecture

mode of delivery