Facility & Real Estate Management PT
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Marketing & Communications (E)

level of course unit

Introduction and consolidation

Learning outcomes of course unit

The students are able to:
• explain conceptual basics and theoretical approaches of strategic marketing
• analyze marketing strategies
• name phases and solutions for the implementation of marketing strategies
• name options for the implementation and monitoring of marketing strategies
• define citizen participation procedures
• name options for mediation and conflict management

prerequisites and co-requisites


course contents

Strategic marketing
• conceptual foundations and theoretical approaches
• selected cases marketing strategies
• implementation and monitoring of marketing strategies

Citizen participation procedures
• actors and legal foundations
• methods for citizen participation
• selected cases citizen in citizen participation procedures

Business mediation and conflict management
• theories and concepts
• practical applications

recommended or required reading

• Homburg, C., 2017, Marketing Management. Strategie – Instrumente - Umsetzung - Unternehmensführung, 6. Auflage, Wiesbaden, Springer Gabler
• Benighaus, C., Wachinger, G., Renn, O., 2016. Bürgerbeteiligung: Konzepte und Lösungsmöglichkeiten für die Praxis. Frankfurt am Main: Wolfgang Metzner Verlag
• Sommer, J. (Hrsg). Kursbuch Bürgerbeteiligung (Reihe). Osnabrück: Verlag der Deutschen Umweltstiftung
• Koschany-Rohbeck, M. 2018. Praxishandbuch Wirtschaftsmediation. Berlin: Springer Gabler
• Schweizer, A und S. Kracht. Konfliktlösung ohne Gericht -
Wirtschaftsmediation, Coaching, Nachhaltigkeit (Band 1-3). Berlin: BWV Wissenschaft-Verlag

assessment methods and criteria


language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

Blended Learning

semester/trimester when the course unit is delivered


name of lecturer(s)

Asc. Prof. (FH) Dipl.-Ing. Christian Huber

course unit code


type of course unit

integrated lecture

work placement(s)