Curriculum
Course
Semester (ECTS)
| 360° Business Strategy & Digitalization | 1 | 2 | 3 | 4 |
|---|---|---|---|---|
| Strategic Marketing Management | 6,0 | |||
| Strategic management and digital business models | 6,0 | |||
| Financing, investment and Monitoring | 6,0 | |||
| AI in strategic management | 6,0 | |||
| Market Research & Methods | 6,0 |
| Business Management & Organizational Development | 1 | 2 | 3 | 4 |
|---|---|---|---|---|
| Human Resource Management | 6,0 | |||
| Law for managers | 6,0 | |||
| Change Management | 6,0 | |||
| Persönlichkeitsentwicklung & Kommunikation (WP)* | 6,0 |
| Specialization in the Management of Social Organizations | 1 | 2 | 3 | 4 |
|---|---|---|---|---|
| Integrative case study in the management of social organizations (WP)* | 6,0 | |||
| NPO-Management (WP)* | 6,0 | |||
| PR & Communication in NPOs (WP)* | 6,0 | |||
| Trends in the management of social organizations (WP)* | 6,0 |
| Practical Transfer & Methodological Competence | 1 | 2 | 3 | 4 |
|---|---|---|---|---|
| Academic Methods I | 6,0 | |||
| Academic Methods II: Coaching & Mentoring | 3,0 | |||
| Master Thesis & Kolloquium | 24,0 | |||
| Design Thinking & Innovation | 6,0 |
| practical transfer | 1 | 2 | 3 | 4 |
|---|---|---|---|---|
| Interdisciplinary project study | 3,0 |
| General Overview | 1 | 2 | 3 | 4 |
|---|---|---|---|---|
| ECTS Credits* | 30 | 30 | 30 | 30 |
* ECTS: European credit transfer System, Arbeitsaufwand des Studierenden pro Veranstaltung
Insbesondere Module der ersten beiden Semester, werden mit Studierenden aus anderen MBA-Vertiefungsrichtungen gemeinsam durchgeführt. Dies stärkt den interdisziplinären Austausch und fördert branchenübergreifende Netzwerke.
